Nestlé celebrates 100 years with Breakfast Hunt
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JUBILANT HUNTERS: Treasure hunters from team Omega, Afro Jack and Eagles celebrate
their victory. Also present were Datuk Abang Abdul Wahap, Datuk Bandar Kuching Utara (6th right), Dato Patrick Liew (7th right), Siew Kwai Seng (2nd right) and Tony Ripat (right) |
KUCHING: It’s important to start the day right and there’s no better way to do that than with a healthy breakfast. A proper balanced breakfast energises our mind and body by providing us with the nutrients and energy to start the day right.
With the busy lives we lead today, some people find it hard to make time for breakfast, which is why people on the go prefer something fast and convenient that will uplift their day.
Breakfast was the central theme for today’s The Nestlé Breakfast Hunt held simultaneously in Sabah and Sarawak this morning. The event saw Nestlé reminding Malaysians in Kota Kinabalu and Kuching of the importance of breakfast and its energizing benefits.
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OFF WE GO: The Nestlé Breakfast Treasure
Hunters took off at 8.35am seeking answers
to clues given.
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“We at Nestlé believe in better understanding our consumers and their needs and we are committed to offering them products that are relevant to them. We are proud and honoured to have been able to be a part of Malaysian consumers’ lives over the past century and the 100th year anniversary celebrations and new product offerings this year are a testament of Nestlé’s commitment to our consumers over the years and in the years to come,” said Siew Kwai Sang, Nestlé Malaysia’s Branch Manager for Sarawak.
The Nestlé Breakfast Hunt was open to Malaysians aged 18years and above who had to register in teams of four or five. Teams were given two hours for the hunt where they had to answer cryptic clues and follow photo clues. The team Omega with the highest score overall was awarded the first prize of RM5,000 cash and a RM250 Nestlé hamper.
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SUPPORT: BPIEF team joins Nestlé
Breakfast Treasure Hunt
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Aside from the Nestlé Breakfast Hunt, there were also games and prizes up for grabs at the various Nestlé booths set up around the event areas. Participants and members of the public were give the opportunity to sample the latest nutritious food and drink products from MILO®, NESCAFÉ® and MAGGI®
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Extracted from Borneo Post Online (3rd Dec 2012)
Regular treasure hunters win record-breaking event
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| Champions of the Nestle Breakfast Hunt (from left to right) Yee, Liaw, Lokupi and Joikon. |
Aged between 40 to 45 years, Ellen Yee, Mary Lokupi, Liaw Yun Haw, and Felix Joikon are friends with diverse career backgrounds who had taken part in numerous treasure hunts.
Despite being regular treasure hunters, the win came somewhat as a surprise as they did not expect to win the competition.
“We had also won other treasure hunts before but this is by far the biggest amount of money we had ever won,” said Joikon.
When asked what were they planning to do with their newly won prize money, they simply answered: “First, we are going to eat!” while adding that the rest of the money would go to their ‘treasure hunt fund’ which would help them in the next event.
Team Payung Emas 035 came in second and won RM3,000 cash, while third place was won by Team 131, who brought home RM2,000. All the three teams also won Nestle hampers worth RM250 each, while ten consolation winning teams were given a RM100 worth of Nestle products each.
The Nestle Breakfast Hunt became a record-breaking event with 320 teams of 1,700 participants taking part, making it the Largest Treasure Hunt on Foot in the Malaysia Book of Records, as recorded yesterday.
“We had wanted to break the record and the fact that it happened in Sabah is fantastic, because the participants here are more receptive, responsive and active, which are attributes that we look out for and hope to attract,” said Communications Director of Nestle Products Sdn Bhd, Khoo Kar Khoon.
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| Khoo (third left) and other dignitaries releasing balloons as the launching gimmick. |
Teams were given two hours to complete the hunt by answering cryptic clues and following photo clues.
The event was part of Nestle’s 100th year celebration. With breakfast as the central theme, Nestle opened up booths to give the public the chance to sample its latest nutritional breakfast range for free, namely three of Milo’s latest variety which are Less Sweet, Hi-Fibre and Cereal, Maggi’s Mi Goreng Cili Lazat and Mi Goreng Kari Ori, and Nescafe’s Brown & Creamy.
Apart from the treasure hunt, various other activities and games were also held at the event areas, giving the public ample opportunities to win some prizes.
A similar event took place simultaneously in Kuching, at the Integrated Recreation Centre, with about 1,200 participants.
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Extracted from Borneo Post Online (22nd Nov 2012)
2,000 expected for Nestle Breakfast Hunt record bid
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| From left to right: Nestle Products Sdn Bhd Sabah Sampling & Event Executive, Tan Wallace Welliam, Zaferi and Hamidah |
KOTA KINABALU: About 2,000 people are expected to participate in The Nestle Breakfast Hunt aimed at making an entry in the Malaysia Book of Records as having the most number of people participating in a treasure hunt.
The Nestle Breakfast Hunt is part of the food and nutrition company’s 100th year celebration, to be held at the Padang Kawad, Universiti Malaysia Sabah (UMS) on December 2.
Nestle Products Sdn Bhd Event Manager, Hamidah Othman, told the media in a press conference yesterday that the treasure hunt is open to those aged 18 and above to register in teams of four or five.
The winning team will win the first prize of RM5,000 cash and Nestle hamper worth RM250, while second-placed and third-placed teams will win RM3,000 cash and RM2,000 cash prizes respectively.
“The main thing is for everyone to have fun celebrating Nestle’s 100th year with us. So the questions and clues are going to be simple and easy, and we encourage everyone to take part,” said Hamidah.
Emphasizing on the importance of having proper breakfast to start one’s day, the event includes Nestle booths serving free breakfast consisting of Nestle’s Maggi, Milo, and Nescafe latest products, catered for some 5,000 people, from 7am to 11.30am on that day.
“We believe that a proper breakfast provides the nutrients and energy our body needs to start the day right, and The Nestle Breakfast Hunt will emphasize this message,” said Nestle Products Sdn Bhd National Sales Operations Manager for East Malaysia and Brunei, Lee Yik Loong.
Its Sabah Commercial Control Manager, Zaferi Kunou Borhan, pointed out that Nestle’s latest addition to its Milo, Nescafe, and Maggi products range offer healthier variants which the company hopes to introduce to the public as their day starters, at the event.
Various Nestle booths will also be set up on that day around the event areas, offering games and prizes to be won, while members of the public are also given the opportunity to sample the latest nutritious food and drink products from Nestle.
Registration form for The Nestle Breakfast Hunt can be downloaded from www.nestle.com.my and submit the completed form by dropping it off at the Menara MAA, Lorong Api-Api in Kota Kinabalu, or fax the form to 082-254502 (Kuching), or on the day of the event from 6am to 8am.
Each registered participant will receive a Nestle products hamper worth RM50.
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Extracted from Borneo Post Online (21st Nov 2012)
Nestle promotes energising benefits of breakfast
KUCHING: Breakfast and its energising benefits will be the key factor for teams competing in The Nestle Breakfast Hunt to be held at Kuching Integrated Recreational Centre (KIRC) from 7am on Dec 2.
Held in conjunction with Nestle’s 100th anniversary in Malaysia, the treasure hunt is expected to be participated by 1,200 persons and will be held simultaneously at Universiti Malaysia Sabah, which aims to enter the Malaysia Book of Records for having the largest treasure hunt on foot with 2,000 participants.
“The treasure hunt is open to Malaysians aged 18 years and above in teams of four or five people. Teams will be given two hours to answer cryptic clues and follow photo clues during the hunt,” said Nestle products events manager (Marketing Services Unit) Hamidah Othman at a press conference here yesterday.
“The team with the highest score will bag the first prize of RM5,000 cash and a RM250 Nestle hamper,” she revealed. The second prize is RM3,000 and a RM250 Nestle hamper while the third prize RM2,000 and a RM250 Nestle hamper.
“Ten consolation prizes consisting of a Nestle hamper worth RM100 are also up for grabs and all participants will each receive a goody bag of the latest Nestle products from Nescafe, Milo and Maggi.”
Nestle products field sales manager Ronald Lee noted that The Nestle Breakfast Hunt underscore the importance of having a proper breakfast as an energy boost to face the challenges of the day.
“We at Nestle believe our consumers understand what a healthy breakfast can do for them,” he said.
In addition to the treasure hunt to be officiated by Kuching North City Commission (DBKU) mayor Datuk Abang Abdul Wahap Abang Julai and Nestle Products regional branch manager Siew Kwai Sang, there will be games and prizes in various Nestle booths set up at KIRC while the public get to sample the latest delicious and nutritious food and drink products from Milo, Nescafe and Maggi.
“We are expecting about 5,000 people to come join us in this exciting event,” Hamidah said.
Those interested to participate in The Nestle Breakfast Hunt, can download the registration form from www.nestle.com.my.
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