Info Release from Organizer
Allianz Amazing Hunt 2014
– The Hunt for 1 Thing that Matters to You
Allianz Malaysia organised an “Allianz Amazing Hunt 2014 – The Hunt for 1 Thing that Matters” for bloggers and friends on 18 October 2014 in Kuala Lumpur. “1 Thing That Matters” is an Allianz brand campaign to raise public awareness on really thinking of the 1 thing that really matters to them.
“Our priority is to get Malaysians to start thinking about what are the things that really matter to them. Each one of us will have different things that really matter to us. It may be their family, or health or a wish. It could even be that dream car, dream house or a dream holiday. The provocative statement is to trigger amongst all of us a conscious attention to look after what matters. As an insurer that understands, we at Allianz care about the things that matter most to each person and we want to ensure that these are well protected and taken care of,” said Joannica Dass , Head of Corporate Communications of Allianz Malaysia Berhad.
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| Oppa Allianz style!!! |
The hunt itself was very exciting and different from usual hunts where 24 teams had to face themed challenges like food, health, culture and heritage, protection and family and friends. The teams then faced challenges revolving around these themes and the 1 thing that matters to them.
“We have reached out to our blogger community and their friends to not only strengthen our relationship with them but to also to build a lasting relationship on the themes that matter to all of us,” added Dass.
On the morning of 18 October 2014, participants gathered at the Allianz Arena in Plaza Sentral, KL Sentral as early as 7.30 a.m. to register. At 8.30 a.m., the teams were flagged off with the first task being a code breaker which led them to various starting points. The teams used Waze, Google, GPS as well as all other means to get to their destinations and perform their tasks.
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| Group photo before flag-off |
The competition and tasks were tough; but teams were all in good spirit throughout the Hunt. Teams were even seen cheering each other as they performed various tasks. Among the tasks included completing a ‘batik’ painting and searching for clues at the National Textile Gallery, eating watermelon- most of them finishing one fruit by one person, taking ‘groufies’ with strangers, putting together a puzzle, finding a ‘special friend’ and dancing for health.
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| Deciphering challenge |
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| Watermelon Challenge |
All tasks called for some blogging skills; where teams needed to take pictures at the end of each task and add a caption before uploading it on a dedicated Facebook page for the Hunt all the time with a caption “1 thing that matters to me…” before receiving their next clue.
The final clue card brought teams to the final pit stop for the event- Rebung restaurant in Bangsar where teams checked-in and immediately tucked into authentic Malay cuisine while waiting for the top 10 winners to be announced. The prizes comprised of gadgets, shopping gift cards and dining vouchers.
All in all, it was truly a fun event where the bond between bloggers and Allianz Malaysia was further strengthened.
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| Top 3 Winners |
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