NISSAN TREASURE HUNT 2011 (NORTHERN) - News

Extracted from http://cbt.com.my/111012/nissan-treasure-hunt-travels-up-north

Nissan Treasure Hunt Travels Up North

Right after the festive season of Hari Raya, 32 teams including a representative from the local media join the Nissan Treasure Hunt organised by Edaran Tan Chong Motor Sdn Bhd (ETCM).

The event started at the Nissan 3S Centre in Butterworth, the participants spent hours of “hunting” around the town including delivering food and other essential daily products at Rumah Sejahtera Permatang Tinggi before crossing the Penang Bridge for their next mission.

Datuk Dr Ang Bon Beng, Executive Director of Edaran Tan Chong Motor
 Sdn Bhd flagging off the participants

After the crossing the next challenge was at Nissan 3S Centre in Bayan Lepas. Participants are tasked to identify the key differences between the Nissan Teana 2.0L and 2.5L variants.

Having done so, they travelled along the island coast line and finally arrived at Hard Rock Hotel, Batu Ferringhi for the last mission, which was to work on a giant jigsaw puzzle.

At the end of the day team “Paradigm Runners” was crowned champion. 1st runner-up went to the “Jolly Rogers” and followed by the 2nd runner-up, “Parrot”.

 

Speaking during the prize presentation which was held at Hard Rock Hotel, Datuk Dr Ang Bon Beng, Executive Director of Edaran Tan Chong Motor Sdn Bhd said, “The Nissan Treasure hunt is our CRM initiative, the successes we have enjoyed throughout the years are due to the number of loyal customers we have, and this is one of our ways of showing our appreciation for them.”

The Nissan Treasure Hunt is an on-going event from Customer Relations Management (CRM) of ETCM is indeed an icon of sorts since its first inception in 1990’s.

Prior to Penang, this year's hunt was successfully rolled from July to September in Kuala Lumpur, Johor Bahru and Penang respectively.

“We have organised such events for the last 12 years. However, we have always held our events starting from the Klang Valley, and the main beneficiaries were from the Central Region. This year, we decided to organise more events so that more of our customers can benefit from it,” he added.

All Nissan Treasure Hunt participants get to walk home with a prize. There were numerous rounds of lucky draws being held throughout the high tea. So even if a team did not perform as good as the other winners, they would still stand a chance of winning some good prizes.

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Extracted from The Star (28th Sep 2011)
A fun Sunday drive with car manufacturer

It was a fun filled Sunday for customers of Edaran Tan Chong Motor (ETCM) in the northern region who took part in the Nissan Treasure Hunt 2011.

They not only won prizes on their outing, but the 120 participants also had the opportunity to experience the Nissan model assigned to them, be it Latio, Sentra, Grand Livina, Sylphy, March, Teana and X-Trail, to experience during the six-hour treasure hunt.

ETCM executive director Datuk Dr Ang Bon Beng flagged off the event at the ETCM showroom in Jalan Baru, Prai, at 9am.



Time to go: Dr Ang flagging-off the treasure hunt at the Nissan showroom in Jalan Baru, Prai.

The event ended at the Hard Rock Hotel in Tanjung Bungah at 2.30pm.

Participants had six hours to drive 106km and answer 30 questions, including five on road safety, before reaching the finishing point.

Paradigm Runners group with Liong Chian Min, Chin Kar Peng, Jeyaram Menon and Ho Seng Hooi won the first prize of RM1,000 cash.

Jolly Rogers team with Teng Wei Chiat, Chan Chung Wei, Yeoh Ban Lye and Yew Siew Kheng won RM700 cash while third placing with a RM500 prize went to Lam Fong Yee, Soo Siew Suan, Ch’ng Chun Geet, Tan Teik Hong and Ch’ng Kai Voon.

“We have been organising treasure hunts for the past 20 years in Kuala Lumpur and this is the first time we are holding such events for the southern and northern regions as we want to show that we value our customers and have close rapport with them,” he said.

Dr Ang said it was also part of their corporate social responsibility programme of the company.




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Some photos from Nissan Treasure Hunt 2011 (Northern)

Nissan T'sure Hunt 2011 (Northern)



COC - YS Khong



Assistant COC - Kok Seng

   

Participants listening to briefing




Group Photo





Dato’ Dr Ang Bon Beng,
 Exec Director  of ETCM (centre)

Stop 1 - Deliver treasures to old folks home



Stop 2 - Bayan Lepas branch for Task 1



2nd Runner Up



1st Runner Up



Champion



Top 3 Winners