BFM-THE INTERMARK RACE TO THE TOP 2013 - News

BFM - The Intermark Race To The Top 2013 was called a race with a difference!

It truly lived up to its moniker, with so much fun and excitement during the event!

There were easily more than 200 participants during the race; with Batman and Robin making an appearance; together with some Kenyan runners.

Hands Percussion team gave a very thunderous drum performance on stage, while there was also acrobatic performance off the stage. 

The Team Event featured a Foot Race, Walk Hunt and interesting challenges, which tested the participants' endurance, problem-solving skill and teamwork!

Check out the write-up, some Q&A & the photos of the winners!

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Extracted from 2009 Penonton Blogspot

BFM-The Intermark Race to the Top 2013

Tower Race a la Amazing Race builds team spirit

BFM-The Intermark Race to the Top 2013 raised more than RM130,000 for 5 charity homes

7 December 2013, Kuala Lumpur - The Intermark has successfully carried out its second charity tower race but this time on a much larger scale, and has made an even grander difference!

By teaming up with Malaysia’s sole business radio station, BFM89.9, the BFM-The Intermark Race to the Top 2013 brought together the corporates as well as the public in a “race with a difference, to make a difference”.

On top of the world - we reached the top of the tower!!!

A turnout of 465 participants from a wide range of backgrounds and a whopping amount of RM131,637 for charity is evidence that this goal was achieved. All monetary proceeds from sponsors and participants were channeled to five children homes; namely Rumah Jaireh, Rumah Juara, Shelter Home, Special Children Society of Ampang and Yayasan Chow Kit.

Beneficiaries of the event

“When we started working on this project, all of us set different monetary milestones that we aimed to achieve. The amount that we managed to collect as a whole exceeded all of those amounts. We would like to thank all sponsors and participants who contributed to our success. As the saying goes, ‘the ultimate test of a moral society is the kind of world that it leaves to its children’. We really have set the bar quite high this year and will continue to ‘race to the top’ in all that we do,” said Patrick Liau, Director of The Intermark Sdn Bhd.

Participants at the Race

Getting ready for flag-off

The BFM-The Intermark Race to the Top took place on the 7th of December 2013 from 8.00 am onwards, which comprised the Team Event involving a series of fun and challenging activities a la The Amazing Race, a walk hunt at the Intermark Mall and a race to climb up to the 63rd floor of Vista Tower at The Intermark, which has a panoramic view of the Petronas Twin Tower. Also on the day was the Individual Event which purely involved the staircase climb of the 63-storey office tower.

Hunt Q&A

Q3 A period of love at this wall.

Q5 Race healthy by firstly solving this clue.

Q9 Sweet episodes to indulge sinfully.

Q17 Confused rates to sleep on perhaps.

“This experience has been wonderful. It is very rare that we get a chance to give back to society in a fun and unique way. I can gladly say on behalf of the BFM team that we could not have celebrated our 5th year anniversary in a more honourable and memorable manner,” said Malek Ali, Founder of BFM.

A series of entertaining performances also took place on the day such as a Gym Ball and SUMA demonstration by TAGS, a high-energy Body Combat performance by Celebrity Fitness and a truly unique grand finale by HANDS Percussion, Malaysia’s renowned percussion ensemble featuring a contemporary, energetic theatrical drumming performance. True head turners on the day were costumed BFM-ers, Batman and Robin who proved to be the ideal pair to take memorable pictures of the event with.

Excellent drum performance on stage

Interesting performance off stage

The winning Team under the Corporate Category was awarded with an amount of RM10,000 that was to be donated to the charity of the their choice. Under the Open Category, the 1st prize winner received an amount of RM6,000, the 2nd received RM3,000 whereas the 3rd place winner received RM1,500. With regards to the Individual Category, the 1st prize winner received RM1,000, the 2nd received RM800 and the 3rd received RM500.

Hunt Winners

Team Category - 2nd Runner Up

Team Category - 1st Runner Up

Team Category - Champion

Men Individual Category - Champion

Women Individual Category - Champion

Corporate Category - Champion

Authorised dealer of Volkswagen Malaysia, Wearnes Automotive, was the Platinum Sponsor while Malaysia’s leading insurance company, AIA Berhad, was the Gold Sponsor. Property advisory firm DTZ Nawawi Tie Leung and media specialist UM were the Silver Sponsors, while Milo 3-in-1, news monitoring agency nama and Secure Parking came in as Bronze Sponsors.

Other sponsors included DoubleTree by Hilton, Spritzer, MyTeksi, Celebrity Fitness, TAGS, Elitkraf, Yakult,100 Plus EDGE, Mondelez International and Health Today.


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PRESS RELEASE : BFM-THE INTERMARK RACE TO THE TOP 2013

3 October 2013, Kuala Lumpur - The Intermark is organising its second charity tower race in December, but this time on a much larger scale, and with a difference!

Teaming up with Malaysia’s sole business radio station, BFM89.9, the BFM-The Intermark Race to the Top 2013 promises to bring together the corporates as well as the public in a “race with a difference, to make a difference”.

Set to take place on the 7th of December 2013 at 8.00 am, the BFM-The Intermark Race to the Top 2013 involves a series of fun and challenging activities ala Amazing Race, including a walk hunt at the Intermark Mall and a race to climb up to the 63rd floor on the rooftop of Vista Tower at The Intermark, which has a panoramic view of the Petronas Twin Tower.

All monetary proceeds from sponsors and participants will be channeled to five children homes; namely Rumah Jaireh, Rumah Juara, Shelter Home, Special Children Society of Ampang and Yayasan Chow Kit.

“In business, we all strive to get to the top of the pack. Part of what determines whether we arrive at the top is the route that we take in the journey up. It’s not just about your own ability be it brains or brawn but also how you work together as a team. In the same spirit, together with BFM, we’ve created a race which we believe reflects this metaphorically. The race comprises of a series of exciting yet challenging activities that’s great fun but hopefully also teaches us something about ourselves and our teams, something different than what we’ve done last year,” said Patrick Liau, Director of The Intermark Sdn Bhd.

“When Patrick first broached the idea of collaborating with BFM for this year’s vertical race, we jumped at the chance. Here was an opportunity to do something fun for our business community, yet at the same time, reflect the spirit of external competition and internal collaboration that is so familiar in our everyday work. I would encourage companies to treat the BFM - The Intermark Race to the Top 2013 like a ready-made team-building off-site to strengthen relationships within your teams, whilst supporting children’s causes by just participating,” said Malek Ali, Founder and Managing Director of BFM.

“This race is for everyone, not just for teams. Entering the race under the individual category will give a sense of personal achievement, which is also prevalent in the corporate world, in addition to a team environment. It would definitely be a unique and interesting experience to be part of this event, the first-of-its-kind in Malaysia,” added Patrick.

Participants in the Team Event are required to work strategically together. Winning the challenges does not solely involve the pace at which the team is able to carry out the task but also takes into consideration how well they are able to work together with their team mates in completing the task.

In the Team Event, a team of 3 persons can enter the open category at a sum of RM300 or under the corporate category at RM1,500 and be able to take part in the Foot Race, Walk Hunt and also the quirky challenges that are similar to the Amazing race.

For the open category, the cash prize of RM6,000 awaits the team that comes in First Place, RM3,000 to Second Place and RM1,500 for Third Place. The winning corporate team will receive a cheque for RM10,000 of which will be presented to the charity home of choice.

In the Individual Event, participants pay a sum of RM89.90 to compete in a 63-storey Foot Race up the tower, which offers a cash prize of RM1,000 for the First Place, RM800 for the Second Place and RM500 for the Third Place.

AIA is the Gold Sponsor for the tower race, in line with its focus on healthy living for all Malaysians while Milo 3-in-1 and Secure Parking are Bronze Sponsors. Other sponsors include Double Tree by Hilton as Official Hotel, Spritzer as the Official Mineral Water, MyTeksi as the Official Ride and TAGS Spine & Joint Specialist.

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Extracted from Kosmo (7^th Nov 2013)

Berlumba naiki tangga menara 63 tingkat

 PARA peserta perlu membuat latihan intensif sebelum menyertai pertandingan ini yang bakal diadakan di Menara Vista, The Intermark.

MENAIKI tangga setinggi 63 tingkat di sebuah bangunan pasti merupakan satu cabaran yang besar bagi sesetengah individu. Tanpa strategi dan langkah yang betul, anda pasti terkandas di tengah jalan.

Bagi individu yang ingin mencabar ketahanan mental dan fizikal, BFM-The Intermark Race To The Top 2013 merupakan medan terbaik untuk berbuat demikian.

Pertandingan yang berlangsung pada 7 Disember depan memerlukan para peserta berlumba menaiki tangga sehingga ke tingkat 63, Menara Vista di The Intermark.

Empat kategori utama disediakan iaitu kategori korporat, terbuka, lelaki dan wanita. Pertandingan itu berkonsepkan perlumbaan dengan peserta perlu melepasi beberapa titik semak (checkpoint).

Pengarah The Intermark Sdn. Bhd., Patrick Liau berkata, pertandingan pada tahun ini mempunyai perbezaan berbanding tahun lalu.

“Selain menaiki tangga setinggi 63 tingkat, pihak penganjur turut mengadakan beberapa kejutan pada acara kali ini.

“Saya menjangkakan seramai 100 peserta individu dan 150 peserta dalam acara berkumpulan akan menyertai pertandingan pada tahun ini. Berlari di kawasan rata tidak sama seperti berlari menaiki tangga. Peserta perlu mempersiapkan diri dengan latihan yang lebih intensif untuk menghadapi cabaran ini,” jelasnya kepada pemberita sewaktu sidang akhbar BFM-The Intermark Race To The Top 2013 baru-baru ini.

Acara amal

Tambahnya, kerjasama dengan stesen radio BFM89.9 sebagai penganjur bersama merupakan satu langkah terbaik untuk menarik minat warga kota untuk menyertai pertandingan itu.

Peserta juga berpeluang melihat pemandangan panorama Menara Berkembar Petronas dengan lebih dekat dari tingkat 63, Menara Vista.

Selain menguji ketahanan mental dan fizikal para peserta, pertandingan itu juga merupakan acara amal. Kesemua hasil kutipan daripada penaja dan yuran penyertaan akan disalurkan kepada lima buah rumah amal untuk kanak-kanak sekitar ibu kota iaitu Rumah Jaireh, Rumah Juara, Shelter Home, Special Children Society of Ampang dan Yayasan Chow Kit.

Pengurus Sokongan dan Pengumpul Dana Yayasan Chow Kit, Nur Balkis Amairuddin memberitahu, hasil sumbangan yang diberikan oleh pihak penganjur melalui pertandingan itu akan digunakan sebaik mungkin untuk kegunaan operasi rumah amal kendaliannya.

“Dana yang diberikan oleh individu atau syarikat korporat akan digunakan untuk pembelajaran, makanan, perubatan dan program untuk kanak-kanak di Yayasan Chow Kit. Di sini, kami mempunyai tiga pusat penempatan untuk bayi, kanak-kanak dan remaja.

“Kebiasaannya, sumbangan yang diberikan melalui pertandingan seperti ini mencukupi untuk membantu operasi kami. Kami amat berterima kasih kepada pihak The Intermark kerana sudi membantu kanak-kanak yang kurang bernasib baik di Yayasan Chow Kit,” ujarnya.

Yuran

Bagi acara individu, yuran sebanyak RM89.90 diwajibkan untuk setiap penyertaan. Kategori berkumpulan terbuka pula dikenakan bayaran sebanyak RM300 untuk kumpulan yang terdiri daripada tiga individu. Bayaran sebanyak RM1,500 dikenakan untuk kategori berkumpulan korporat juga terdiri daripada tiga individu.

Sementara itu, Pengasas dan Pengarah Urusan stesen radio BFM 89.9, Malek Ali memberitahu, pertandingan itu merupakan usaha terbaik untuk membantu kanak-kanak yang kurang bernasib baik melalui setiap penyertaan peserta.

“Saya selaku wakil daripada stesen radio amat mengalu-alukan penyertaan warga kota dalam pertandingan ini. Ia merupakan platform terbaik tidak kira golongan korporat mahupun individu untuk membantu memberi sumbangan kepada rumah-rumah amal,” ujarnya.

Tarikh tutup penyertaan pada 15 November 2013. Untuk maklumat lanjut mengenai penyertaan perlumbaan BFM-The Intermark Race To The Top 2013, sila layari laman web www.intermark.com.my. Sebarang pertanyaan, sila e-mel ke RaceToTheTop@ming-kh.com.my.

– MUHAMMAD AYMAN GHAFFA